Today, AI is becoming increasingly sophisticated in video creation, and more people are using AI to produce videos. However, many are unsure how to choose the right direction, not because of technical limitations, but because they overlook human nature. When viewers watch content, there are actually two completely different needs.
The first is the need for authenticity. Viewers want to see genuine sources—real people, real emotions, real experiences, and a believable world. For example: sharing real experiences, documentaries, street interviews, emotional expressions, professional insights, daily life vlogs, etc. The value of this type of content fundamentally comes from “this event truly happened to someone.” Audience resonance occurs because of genuine human connections. Once viewers realize the content is generated or fabricated, trust quickly disappears.
The second is the need for fantasy or imagination. Viewers know from the start that the content is not real, but something that cannot happen in reality, yet they want to see it. Examples include sci-fi worlds, disaster scenes, character or image fantasies, historical hypotheticals, etc. The core value of this content is not authenticity but imagination and visual experience. It is not limited by real-world constraints and can achieve scenes and settings that were previously difficult or impossible at low cost, making imagination visually tangible.
Therefore, the true distinction is not “whether AI can be used,” but what the audience expects. Content that seeks genuine human connection can be served with AI as a tool; content that seeks experiences beyond reality can be enhanced by AI taking a more central role, increasing its value. Many AI videos fail not because of technical shortcomings, but because of the wrong approach—using AI to simulate reality rather than to expand imagination.
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Today, AI is becoming increasingly sophisticated in video creation, and more people are using AI to produce videos. However, many are unsure how to choose the right direction, not because of technical limitations, but because they overlook human nature. When viewers watch content, there are actually two completely different needs.
The first is the need for authenticity. Viewers want to see genuine sources—real people, real emotions, real experiences, and a believable world. For example: sharing real experiences, documentaries, street interviews, emotional expressions, professional insights, daily life vlogs, etc. The value of this type of content fundamentally comes from “this event truly happened to someone.” Audience resonance occurs because of genuine human connections. Once viewers realize the content is generated or fabricated, trust quickly disappears.
The second is the need for fantasy or imagination. Viewers know from the start that the content is not real, but something that cannot happen in reality, yet they want to see it. Examples include sci-fi worlds, disaster scenes, character or image fantasies, historical hypotheticals, etc. The core value of this content is not authenticity but imagination and visual experience. It is not limited by real-world constraints and can achieve scenes and settings that were previously difficult or impossible at low cost, making imagination visually tangible.
Therefore, the true distinction is not “whether AI can be used,” but what the audience expects. Content that seeks genuine human connection can be served with AI as a tool; content that seeks experiences beyond reality can be enhanced by AI taking a more central role, increasing its value. Many AI videos fail not because of technical shortcomings, but because of the wrong approach—using AI to simulate reality rather than to expand imagination.