Morgan Stanley: Crypto ETF Market Still in Early Stages, 80% of Trades from Self-Directed Accounts

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Gate News reports that on March 18, Morgan Stanley’s Head of Digital Asset Strategy, Amy Oldenburg, stated at the DC Blockchain Summit that the market application of crypto ETFs is still in a “very early stage,” and financial advisors are currently evaluating how to incorporate digital assets into traditional investment portfolios. Oldenburg pointed out that the primary demand still comes from self-directed investors, rather than accounts managed by financial advisors. On the Morgan Stanley platform, approximately 80% of crypto ETF trading comes from self-directed investment accounts. Morgan Stanley has allowed clients to purchase Bitcoin ETFs in brokerage accounts since 2024 and is gradually expanding access to these products. Oldenburg said the process has been carried out in a “step-by-step, cautious manner” because the wealth management industry still needs time to understand this new asset class. As institutional participation increases, some large financial institutions have begun setting preliminary crypto asset allocation ranges for their portfolios, typically between 1% and 4%.

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