Apple plans to leverage generative artificial intelligence to accelerate custom chip design.

Gate News bot reported that, according to Cointelegraph, tech giant Apple is considering using artificial intelligence to accelerate the design of custom chips for its devices.

According to a report by Reuters on Thursday, Apple’s Senior Vice President of Hardware Technologies, Johny Srouji, stated in a speech last month at the ITF World Conference held in Belgium that one important lesson the company has learned is the need to use cutting-edge tools to design chips.

Sluggish stated: "EDA (Electronic Design Automation) companies are crucial in supporting us to cope with the complexity of chip design. Generative artificial intelligence technology is expected to accomplish more design work in a shorter time and significantly improve productivity."

According to reports, the two largest electronic design automation companies in the industry—Cadence Design Systems and Synopsys—have also been seeking to add artificial intelligence to their products.

Slaughter summarized the development history of Apple's custom chips in his speech, from the early iPhone processors to the chips used in the latest Mac desktop computers and Vision Pro augmented reality headsets.

His remarks indicate that Apple hopes to use artificial intelligence technology for the first time to speed up its engineering team's chip design process. However, according to AppleInsider, Apple has been using artificial intelligence technology in some way in its design for many years.

AppleInsider reports that for many years, Apple has relied on third-party EDA companies that have applied artificial intelligence and machine learning technologies in chip design.

The report also adds that Synopsys, a new technology company, stated that using Generative AI can help create new chip design methods, which is precisely what Apple relies on.