Mercado Libre shuts down Mercado Coin loyalty program, indicating that platforms creating their own points tokens don't have many that truly stick around. Without ongoing use cases, when cashback and trading features are scaled back, the popularity quickly dissipates. This isn't good news for platform tokens and points tokens; the market will be more concerned about whether it's just a marketing gimmick. #MercadoLibre #MercadoCoin

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