Online China Festival · Spring Festival | Xi'an Online Commentary: The "New Three Items" of the Spring Festival are Selling Like Crazy, New Trends and New Fashion in Consumer Trends

The “New Three Items” for the Spring Festival are selling like crazy. According to the Ministry of Commerce, during the first two days of the holiday, the festive atmosphere was strong across various regions, with brisk buying and selling. Consumption demand for green, smart, and healthy products was particularly strong. (CCTV Finance)

This Spring Festival, the most direct feeling is that the New Year goods market has changed its look. The traditional “Old Three Items”—tobacco, alcohol, and candies—once dominated the New Year scene but are gradually fading into the background. The “New Three Items”—green, smart, and healthy products—are quietly gaining popularity, selling out both online and offline, becoming the most eye-catching consumer landscape of this Spring Festival. This trend is not accidental nor simply following fashion; it reflects a genuine shift in Chinese people’s way of celebrating the New Year and their consumption concepts.

The rise of the “New Three Items” essentially signifies a shift from “impressing others” to “focusing on practicality.” In the past, whether stocking up at home or visiting relatives and friends, it was believed that presenting elegant gift boxes was essential to convey the festive spirit and face. But gradually, people realized that many of those flashy items were impractical or disposable, leading to waste. Now, people are spending more rationally during the New Year, valuing items that are useful and of good quality.

The popularity of smart products is because they truly free up hands and make reunions more pure. During the holiday, with many family members at home, cleaning and caring for the elderly and children keep everyone busy. Compact smart home appliances save a lot of time, allowing us to spend more quality time with family. Buying a smart blood pressure monitor for parents means they can monitor their health anytime without going to the hospital; adding a smart wearable device for oneself balances practicality and convenience. Such consumer choices that meet daily needs are more meaningful than superficial appearances. The policy of replacing old appliances further encourages people to upgrade their home electronics proactively, making it both worry-free and cost-effective.

The rise of green and healthy consumption reflects people’s simplest pursuit of a better life. In the past, New Year tables were filled with large fish and meat, and snacks were often high in sugar and fat, leading to digestive discomfort after the holiday. Now, people are more health-conscious; organic ingredients and health supplements have become new staples on the table, with low-sugar and additive-free foods gaining popularity. Additionally, eco-friendly daily necessities and energy-saving appliances are also hot choices, protecting family health and embodying a minimalist and moderate lifestyle.

Besides physical goods, the growth of service consumption complements the “New Three Items” concept. More and more people are no longer obsessed with preparing the New Year’s Eve dinner at home. Instead, they book delicious meals, rent cars for family outings, or take the opportunity during the holiday to escape the cold and see snow. Spending money on relaxation and experiences has become a new way to celebrate the New Year. This aligns with the philosophy conveyed by the “New Three Items,” which is to make the holiday more comfortable and of higher quality, free from tedious chores.

Ultimately, the explosive sales of the “New Three Items” during the Spring Festival are never about a single product but represent a more practical, healthier, and comfortable lifestyle attitude. It sheds the impulsiveness and comparison of past consumption, returning to the essence of the holiday: reunion, comfort, and warmth. From the “Old Three Items” to the “New Three Items,” this shift in consumer trends reflects not only improved living standards but also a deeper understanding of a happy life. (Special Commentator Guo Yuanpeng, Xi’an Net)

【Source: Xi’an Net】