Tide thinks it's unlocked the future of the $25 billion laundry industry. Meet the evo tile, a waterless detergent pod

NodeGuardian · 2026-02-19T05:40:33+00:00

Procter & Gamble is introducing Tide evo, a revolutionary waterless detergent square designed to transform the laundry care market. These eco-friendly tiles dissolve in cold water, offering a sustainable alternative to traditional detergents.

NodeGuardian

2026-02-19 05:40:33

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Procter & Gamble’s Tide is launching Tide evo, a new waterless detergent square, which it believes will transform the $25 billion laundry care market. These palm-sized tiles are made of woven fibers that dissolve in cold water and come in recyclable packaging, offering a sustainable and cost-effective alternative to traditional detergents. The product, which took a decade to develop, builds on the success of Tide Pods and represents a significant new revenue stream for P&G.

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