Snap's subscription users exceed 25 million, stock price increases

LootboxPhobia · 2026-02-19T02:31:30+00:00

Snap stock price rose 3% as its subscription user base surpassed 25 million, an increase of about 1 million from before. The company’s annualized direct revenue exceeds $1 billion, demonstrating strong monetization ability outside of advertising.

LootboxPhobia

2026-02-19 02:31:30

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Investing.com – Snap (NYSE:SNAP) stock rose 3% to an intraday high, after Bloomberg reported that the company’s subscription users have surpassed 25 million.

Since releasing its Q4 earnings report earlier this month, the social media platform has gained approximately 1 million new subscription users, bringing the total disclosed user count to 24 million at that time. This growth marks an important milestone for the company’s subscription business.

In addition to the growth in subscription users, Snap’s direct revenue business now has an annualized revenue run rate exceeding $1 billion, highlighting the company’s expanding monetization efforts beyond advertising.

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