Ross Gerber Says Elon Musk's Tesla Should Sell EV Business To Rivian, Says TSLA Brand Reduced To 'Negative'

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Investor Ross Gerber suggests that Tesla’s brand value has become “negative” due to Elon Musk’s shift away from the EV business towards autonomy and robotics. Gerber proposes Tesla sell its EV division to Rivian, an EV company he believes is “leading the way,” to improve sales. This comes as Tesla’s Cybercab production is slated for April, while Rivian prepares to announce pricing for its R2 Crossover SUV in March.

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