Baird upgrades Synchrony Financial stock rating to Outperform on valuation

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Baird has upgraded Synchrony Financial (NYSE:SYF) from Neutral to Outperform, setting a price target of $83.00, citing attractive valuation after recent weakness in consumer finance stocks. The firm highlighted Synchrony’s solid pre-provision net revenue trends, favorable credit metrics, strong capital position, and aggressive capital returns, with the stock trading at modest valuations despite strong financial health. Baird also downplayed concerns about potential interest rate caps, viewing the recent sell-off as a buying opportunity for the company, which also reported aligned EPS but missed revenue forecasts for Q4 2025.

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