Many people instinctively frown when mentioning crypto winter, after all, the term sounds hopeless and it's hard to imagine anyone using it as a book title. But the issue isn't that simple—just look at Huawei's book titled "Huawei's Winter" to understand.

In the past two years, leading exchanges have been doing quite well, and market enthusiasm is also on the rise. But this precisely illustrates an interesting phenomenon: our naming of market cycles is inherently biased by emotion. Winter inevitably signifies cold and hardship, and this choice of words can reinforce our negative expectations, causing us to overlook the opportunities within the cycle.

The deeper meaning of Huawei's book is that—winter is also a form of preparation. If the crypto world could view market downturns like tech companies do, perhaps we could develop strategies more rationally instead of being constrained by labels.