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Major fast-food provider Steak 'n Shake has just announced the decision to purchase $10 million worth of Bitcoin into its corporate treasury. This move reflects the company's long-term commitment to digital assets and advanced financial strategies.
The event took place less than a year after Steak 'n Shake began accepting Bitcoin payments across its retail store network. After 8 months of testing, the company has gained valuable experience in integrating cryptocurrency into its official payment system, leading to this decision.
This step not only demonstrates confidence in the long-term value of Bitcoin but also positions Steak 'n Shake among pioneering companies in the F&B industry in adopting blockchain technology and cryptocurrencies.