2026-01-18 01:05:46

STEAK ’N SHAKE MUA 10 MILLION USD BITCOIN, PUSHING BTC STRATEGY

🔹 Steak ’n Shake fast food chain announces it has purchased 10 million USD worth of Bitcoin and allocated it to the corporate treasury

🔹 This move comes after 8 months of accepting BTC payments at all stores in the US via Lightning Network (Layer 2 BTC)

🔹 The company describes this as a “self-reinforcing” loop: customers pay with Bitcoin → sales increase → all crypto revenue is added to the Strategic Bitcoin Reserve → used to upgrade stores without raising menu prices

🔹 Steak ’n Shake reports store sales increased by over 10% in Q2/2025, while saving approximately 50% on payment fees when customers use BTC

🔹 The new purchase amounting to about 105 BTC marks the first large-scale direct investment in Bitcoin by the company

🔹 Steak ’n Shake accepts Bitcoin payments via Lightning Network through payment gateways like Strike, where customers scan a QR code with Lightning wallets (Strike, Wallet of Satoshi, Muun, etc.) and transactions are completed almost instantly within 1–2 seconds at very low fees.#WeekendMarketPredictions

BTC-0,19%

View Original

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.