Web3 has reached a point where the early methods of telling stories, concepts, and imagination to explain prices are no longer very effective. The ecosystem is becoming increasingly mature, and what truly sustains the long-term value of a protocol is simply—are people actually using it, and are they continuing to use it?

Walrus Protocol is currently at this stage.

It didn't explode with a dramatic launch, nor does it rely on grand narratives to attract attention. Its growth approach is rather straightforward—slow, steady, unpretentious, but always driven forward by actual demand.

Many people who first used Walrus didn't think much about it. They just needed a stable place to store data, not wanting to suddenly lose it one day. But over time, you’ll notice interesting changes: the amount of stored data is increasing, and calls are becoming more frequent. The idea of switching to another solution has actually faded away.

From on-chain performance, a large number of users developed a habit of repeated calls within the first month. This isn’t achieved through short-term rewards, but naturally formed behavior after using it comfortably.

The same applies to developers. Choosing Walrus is usually a rational decision—it’s not about whether it exists, but whether it’s troublesome. Being able to directly reuse existing data structures saves a lot of hassle with storage and migration, greatly improving development efficiency. Once the product is up and running, switching later becomes too difficult. This is what infrastructure should look like.