one post might blow up bc you hit the right pocket of attention, not bc the content was stronger or better
always check who engaged, not just how many engaged
ER > impressions (also depends on what you're trying to accomplish)
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analytics can trick you
one post might blow up bc you hit the right pocket of attention, not bc the content was stronger or better
always check who engaged, not just how many engaged
ER > impressions (also depends on what you're trying to accomplish)