Complete Guide: How to Choose the Best Investment Brokers in 2025

The Investment Brokerage Boom in Brazil

2025 marks a pivotal moment in the Brazilian financial market. B3 recorded 18 million new investors entering the system, a growth driven by three main factors:

• Smart platforms: 70% of users access apps with integrated educational tools
• Reduced costs: Digital brokerages charge up to 80% less than traditional institutions
• Diversified products: Expansion of access to cryptocurrencies, international funds, and green investments

In this scenario, choosing the right brokerage becomes essential for beginners’ success. Below, we analyze the 8 leading investment brokerages that stand out in different segments.

The 8 Top Investment Brokerages in Focus

1. XP Investimentos - Strength and Reach

Dominating the market with 6.2 million clients, XP has consolidated its position through strategic partnerships and continuous modernization.

• Coverage: Access to 12 global exchanges, private pension plans, and staking operations
• Cost structure: Brokerage starting at R$ 1.90 for stocks. ETFs exempt from administrative fees in the first year
• Innovation: XP Future platform uses virtual reality for investment simulations

2. Nubank - Complete Digital Transformation

The digital bank significantly expanded its offerings in 2025, integrating its investment ecosystem (Nu Invest, formerly Easynvest), with new assets.

• Portfolio: CDB earning 220% of the CDI, fractional shares, Bitcoin, and real estate funds
• Advantages: Zero brokerage for orders below R$ 1,000, free Pix withdrawals
• Technological edge: AI assistant providing customized recommendations to users

3. Clear - Simplicity and Zero Fees

Operating independently within the XP group, Clear offers a minimalist but robust proposal.

• Operations: Fractional shares, cryptocurrencies via integration with Mercado Bitcoin, binary options
• Fees: Zero brokerage across all segments, R$ 3.90 withdrawal fee
• Behavioral protection: Clear Zen blocks operations after consecutive losses, preventing impulsive decisions

4. Toro Investimentos - Day Trading Specialist

Since 2010 establishing a presence in the market and now integrated into Santander group, Toro offers sophisticated tools.

• Platform: Intuitive interface available online and web, various features for different strategies
• Focus: Specialized services in day trading, particularly accessible for beginners
• Fee structure: Free brokerage on basic operations, including stock trading

5. Rico Investimentos - Intelligent Automation

Integrated into the XP universe, Rico stands out for implementing advanced algorithms.

• Technology: Investment robots automate strategies, portfolios suggested by artificial intelligence
• Day trade: Fixed fees of R$ 0.99, enabling operations with predictable costs
• Connectivity: Rico Radar sends real-time alerts via WhatsApp

6. BTG Pactual Digital - Focus on Sustainability

BTG’s digital arm pays special attention to conscious investments and green products.

• Sustainable investments: Green Treasury (IPCA + 6%), carbon-neutral real estate funds, carbon credits
• Easy access: Zero fee for initial investments up to R$ 5,000
• Education: BTG Educa program offers certification in personal financial management

7. Órama - Education First

A reference in educational content, Órama has created a comprehensive environment for financial learning.

• Knowledge: Over 150 free courses, live mentoring, integrated income tax calculator
• Products: Multi-market funds, LCI/LCA with daily liquidity, opportunities in real estate crowdfunding
• Initial incentive: Órama Start program credits R$ 100 for first investments

8. MiTrade - Global Reach and Crypto Assets

Focusing on emerging markets and digital assets, MiTrade offers expanded access to international products.

• Coverage: 500+ tradable assets, including Bitcoin, Ethereum, and commodity contracts
• Costs: Spread starting at 0.03%, deposits via Pix without charges
• Safe practice: MiTrade simulator allows training operations without financial risks

Criteria for Choosing the Best Investment Brokerage

Each platform caters to specific demands. The selection should consider:

1. Investor profile: Beginners benefit from simple interfaces and educational support
2. Asset types: Those seeking international diversification opt for global coverage
3. Cost structure: Frequent traders prioritize competitive fees and low spreads
4. Available tools: Technical traders look for advanced charts and automation
5. Security and reliability: All listed options maintain strict protection standards

Final Considerations

The investment brokerage market in 2025 offers consistent technical quality. The ideal choice depends on aligning platform features with the investor’s personal goals. Carefully evaluate each option, consider testing with small initial amounts, and choose the one that best matches your priorities regarding costs, products, and user experience.