2026-01-06 07:29:40

Web3 media service provider ME Group officially announces the completion of its acquisition of video content platform BTV. This transaction also brings a key personnel change: BTV founder Michael Guo will join ME Group as a partner and serve as Chief Strategy Officer.

BTV, a video production and distribution platform established in 2019, has accumulated considerable buzz within the crypto content ecosystem. This acquisition marks ME Group's further expansion into Web3 media and brand growth. By integrating BTV's video content advantages, it is expected to strengthen the overall ecosystem's content dissemination capabilities. Michael Guo's addition injects frontline insights from content creation into ME Group's strategic level.

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ruggedSoBadLMAO

· 3h ago

Another Web3 acquisition, Michael Guo's move is quite good. BTV has been acquired; what new tricks can the content ecosystem come up with? Worrying. ME Group is expanding again; this speed is a bit fierce. Can they handle it? Video content is indeed a low ground; hopeful that this integration can produce results. Partner + CSO, Guo seems to want to control the discourse at the group level. If they can create viral content, that's a win; otherwise, it's just throwing money down the drain. These acquisitions can tell stories in a bull market, but what about in a bear market? Let's wait and see. What does Michael Guo's joining mean? It means someone is really going to be responsible for content quality.

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MetaMaximalist

· 14h ago

ngl this vertical integration play makes sense from a network effects standpoint... btv's been quietly building creator moats since '19, so consolidating that under me group's infrastructure could actually unlock some real adoption curves. michael guo pivoting to strategy is the move—people who actually ship content understand distribution better than most "strategists" lmao

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DegenWhisperer

· 01-06 07:58

Here comes another consolidation, this routine is almost worn out --- Michael Guo turns into a partner, this deal is indeed a bit particular --- The content war in the crypto circle is escalating, let's see who can survive until the end --- Content ecosystem reshuffle again, anyway I still only watch Twitter --- BTV was acquired? It should have been integrated earlier, retail investors can't see everything --- If this merger truly enhances communication ability, it would be surprising; in reality, it's still mostly internal conflicts --- Partner treatment is better than being an employee, Michael's move is quite good

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GweiObserver

· 01-06 07:57

Another merger and acquisition, another strategic officer, quite a few tricks up their sleeve Is ME aiming to unify the video landscape in the crypto world? Guo is capable; the founder turning into a partner raises questions about his role There is indeed a lack of talent in video content; let's see how ME handles it BTV has been quiet these years; honestly, I haven't paid much attention Can a merger and acquisition strengthen the ecosystem? First, let's see if they can survive Is Michael being absorbed or collaborating... The key is the ability to convert topic popularity into influence It seems all crypto mergers and acquisitions follow the same script, but what about the results? The competition in content ecosystem is becoming increasingly fierce

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SmartContractDiver

· 01-06 07:49

Wow, another acquisition. The consolidation speed in the crypto circle over the past two years is truly remarkable. ME Group's move was well played; there's definitely a gap in video content. Michael Guo directly stepping up as CSO shows he really has influence. Will BTV's fan base run away due to the acquisition? That's a concern. Integrating content ecosystems? Sounds good, but I'm afraid it might just be superficial in the end. In the crypto content space, whoever does it well will eat the biggest slice, but the premise is to survive long enough.

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airdrop_whisperer

· 01-06 07:41

Is it another merger and acquisition or CSO? Do you really think of yourself as a big event? --- What kind of hype can BTV's popularity add to ME Group? It feels a bit like hype. --- Michael Guo becoming a partner—who benefits more from this deal? --- Content ecosystem integration sounds like a money game. --- Is ME Group trying to monopolize the narrative of the crypto video space with this move? That’s pretty bold. --- After the merger, will the content quality also "merge" together? Haha. --- Basically, it's just a re-telling of the fundraising story. --- The key is whether users will buy into it—that's the real indicator.

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GasWaster

· 01-06 07:39

nah wait, they're consolidating media while i'm still stuck paying 50 gwei for a simple swap... priorities, i guess? lol

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DustCollector

· 01-06 07:37

It's another merger and acquisition, another strategic officer. The same script in the crypto world really has a high repetition rate. Is BTV really that valuable? I haven't heard much about it. Michael Guo should be able to make quite a bit of money, and his partner status is pretty decent. What kind of achievements can these two platforms create together? I'm a bit hopeful but also a bit skeptical. Strengthening the content ecosystem sounds good, but it feels like they might just replace the CEO to continue raising funds.

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Degen4Breakfast

· 01-06 07:36

Another merger and acquisition and CSO, is that all there is to the crypto world story? --- Speaking of Michael Guo, did he make a profit or get acquired this time? --- Content ecosystem strengthening? Wake up, it's still about grabbing users and traffic. --- Since 2019, BTV has come this far, which is not easy. --- Partner + CSO, that's a pretty good待遇. --- That set of integration advantages, I've heard it many times haha. --- Web3 media can still make money, I need to study this track carefully. --- So was BTV independent before? I haven't heard about it. --- Whether Michael's move is a golden egg or a hot potato depends on what happens next.

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