Crypto circles don't always revolve around social media presence

Take this example: someone I know barely touches Twitter, yet they've built an impressive regional following across Facebook and Discord communities. The interesting part? They're pulling six figures monthly just through CEX referral programs.

It proves that traditional metrics like follower counts and online engagement don't necessarily dictate success in crypto. Community depth matters way more than breadth. A tight-knit group of active traders on Discord can generate serious volume through exchange referral links. They trust recommendations from their peers, and the conversion rates reflect that loyalty.

This guy understood something fundamental about the space—crypto adoption in emerging markets and regional communities often happens offline or in closed groups first. By establishing genuine value and trust within these circles before directing people to trading platforms, he cracked a sustainable revenue model that most Twitter-focused influencers miss.

It's a reminder that in crypto, distribution is king. Whether it's through content, connections, or community—finding your unique angle beats chasing viral moments every time.