Analyst: Morgan Stanley's push for institutional Crypto Assets may boost the performance of competitors like CEX.

On December 24, according to CoinDesk, JPMorgan ( plans to offer cryptocurrency trading services to institutional clients, which could reshape the competitive landscape but may not harm the interests of its competitors. Analysts say that the entry of the Wall Street giant could benefit existing players such as CEX (COIN), Bullish (BLSH), and Galaxy Digital (GLXY), while signaling that competition will become fiercer. ClearStreet analyst Owen Lau stated, “If JPMorgan offers crypto trading to institutional clients, it will have a tremendous positive impact on the sector.” “This will further legitimize crypto assets and expand distribution channels,” he continued. “The domino effect is likely to impact other banks. CEX and Bullish are well-positioned to benefit from the integration and matching of institutional orders through this massive distribution channel.”