Why the Meme ecosystem on BSC can become the next incubation ground for a hundred billion level project.

Ethereum and Solana each have their strengths, but both have ceilings.

As the pioneer of smart contracts, Ethereum's Meme ecosystem has long been driven by the community and supported by financial stories. Entering 2025, the Pectra upgrade and the advancement of spot ETFs have indeed brought new vitality to the aforementioned Meme. However, the problems are also obvious—Gas fees are still there, the Layer 2 ecosystem is fragmented, the incubation cycle of a project is lengthy, and the participation threshold for ordinary users is not low. Although old projects still attract attention, the entire ecosystem resembles an elite club, making it difficult to achieve that kind of explosive growth enjoyed by the masses.

Solana is completely different. With low Gas fees and high TPS, it has become a testing ground for Meme coins. Tokens like BONK and PENGU saw their market values soar, and on-chain transaction frequencies far outpaced other L1 blockchains. However, Solana has also paid the price for this — excessive speculation in its ecosystem, rampant PVP, and troubling technical stability, with outages occurring frequently.

BSC is the most comfortable place to play Meme.

In contrast, BSC has truly found the lifeblood of memes.

First is the user base. There are over 630 million on-chain addresses on BSC, with an average daily transaction volume exceeding 15 million. What does this mean? It corresponds to a large number of retail investors in emerging markets such as Asia and Latin America, who are eager for small-value high-frequency trading. This trading habit combined with the “viral” spread characteristics of Meme coins is simply a match made in heaven. The wave of Meme craziness in October 2025—from the explosion of “Binance Life” to “Giggle”—is essentially a concentrated release of this user base and liquidity advantage.

Secondly, it's the ecological empowerment of Binance. Binance did not sit idly by, but instead transformed the Meme landscape of BSC through three key actions:

Launch the Web3 wallet and Alpha platform to directly convert centralized users into on-chain participants. Alpha itself is a project incubator, providing traffic and liquidity support for early Meme projects - this is the competitive edge.

The Meme Rush platform is a highlight. The issue of issuing tokens without permission can easily become chaotic, but through KYC verification, liquidity locking, and a three-phase migration mechanism, the risks and fraud have been significantly reduced, making the entire framework more professional.

There is also the strategy of cultural resonance. The proactive endorsement from high-level officials—such as interactive tweets—injects “cultural stories + capital consensus” into Memes with dual energy. The project “Binance Life” was directly activated by the Chinese blessing meme, which other chains cannot replicate due to this localization operation.

The technical aspects are also evolving. The Maxwell hard fork and the Goodwill Alliance anti-MEV mechanism have optimized the user experience. At the same time, the ecosystem is extending towards RWA and GameFi, providing more application scenarios for Meme coins. “Giggle” donates 5% of transaction fees to CZ's educational projects, creating a sustainable path for “Meme + public welfare”, which is not seen on other chains.

It makes sense that the next billion-level Meme is born on BSC

Market cycles look at the “timing”. The crypto market has passed the phase of “BTC reaching 120,000 USD”, and funds are shifting from “institutional assets” to “consumption scenarios”. BSC has become the first choice for capital rotation due to its more aggressive speculative nature and lower participation threshold. From historical data, the average return rate of Meme projects on BSC has indeed outperformed Ethereum and Solana projects by several streets.

Ecological synergy looks at “local advantages”. The civilian user structure of BSC naturally aligns with the dissemination logic of Memes. The on-chain stablecoin circulation exceeds $11 billion, providing ample liquidity for high-frequency trading; platforms like Four.meme reduce the cost of issuing tokens, allowing developers to quickly experiment and create a situation where “everyone can participate.”

Community consensus looks at “harmony among people”. The Meme ecosystem of BSC has built a positive cycle of “platform-project-user”: the platform provides fair mechanisms and liquidity incentives, projects build moats through IP binding, and users elevate market value through social fission and arbitrage. Endorsements from giants like Binance further amplify market confidence, forming a spiral of “narrative → price → liquidity”.

Background of Some Representative Projects

• Binance Life: Originating from the Chinese “Life Blessing” meme
• $4: Creative of CZ classic gesture
• $BAB: Inspired by $BABT, inheriting the community spirit of “Build And Build”.
• $Giggle: Associated with CZ's educational charity
• $Customer Service Xiao He: Tribute to He Yi's “Customer Service Xiao He”
• $Cultivation: Originated from He Yi's initiative “Let's Cultivate Together” in the square.

Final Thoughts

Historically, Meme coins have often required a dual drive of ecological explosion and capital consensus to break through a market value of 10 billion. BSC possesses three key conditions: user scale, technological iteration, and institutional innovation, and is breaking the fate of being a “flash in the pan.” If it can continue to attract quality developers, improve compliance frameworks, and transform Meme momentum into long-cycle scenarios like DeFi and SocialFi, the soil is already sufficiently mature. The boundaries of speculation and innovation certainly need to be cautiously balanced, but at least by 2025, BSC's Meme ecosystem has already shown the potential to rewrite the industry landscape.