BSC Shiba Inu Frenzy: Who is Really Making Money?

Recently, the hype on the BSC chain has been rising wave after wave. Various new projects are emerging endlessly, and legendary stories of getting rich overnight are circulating in the crypto circle—buy a project, wake up the next day, and achieve financial freedom. The chat groups are flooded with screenshots, with phrases like “making a killing” and “feeling like picking up money” becoming everyday expressions.

Countless retail investors are attracted by these stories, gradually abandoning their research on fundamentals and paying less attention to mainstream assets in the secondary market. They put all their chips into the primary market, dreaming of early involvement in projects to catch the next hundredfold coin. But few ask themselves a question: Whose money are you really making?

The market has always followed the 80/20 rule; not everyone can profit. Those profit screenshots seen in groups are either from front-running (project teams/internal personnel deploying early) or are just showing gains without revealing losses. No one shares stories of losing everything. The spread of these “get-rich-quick myths” is essentially to attract more retail participation.

Smart Money Has Quietly Shifted

While most people are still chasing “土狗” (low-quality meme coins) on the BSC chain, genuine institutional funds have already begun quietly exiting. Their strategy is not to continue participating in this high-risk game but to reallocate most of their capital into more liquid, more certain assets—Bitcoin and Ethereum. They might keep some small positions on-chain for gambling, but their main holdings have already shifted.

By the time retail investors realize their “golden dogs” have turned into “dead dogs” and want to urgently switch to mainstream coins, the market trend is often already at its end. Those who got rich early on have long since converted their chips into BTC and ETH, waiting for the next wave.

Who Are the Final Winners?

Institutions, KOLs, and project scientists.

The general process is roughly as follows: institutions team up with multiple KOLs to issue tokens, focus on big V’s tweets, and ride the hype around top figures. Hundreds of new projects may launch in a day, often released by the same person under different aliases. Once a project catches on a hot topic, KOLs will flood in—first building their positions, then posting tweets to promote. Meanwhile, scientists with arbitrage tools jump in early and succeed, so by the time retail investors see the information, the price has already multiplied 100 times.

Early entrants enjoy the gains, while latecomers become tools to lift the front-running. Claims of “fair launches” are all empty talk—ordinary people launching a project, even if it hits the hot spot, won’t attract attention without KOLs’ hype.

Occasionally, some retail investors might luck out and make a little money on certain projects, but project teams are not worried about this. Their real goal is to keep you playing. Retail investors often think: “If I make a little profit, I want more,” and will double down on the next project. The result? All the money flows into institutional BTC and ETH wallets, while their painstakingly accumulated low-quality coins turn to zero.

The Truth About Capital Flows

A leading exchange, as the ecosystem builder, holds the most on-chain tokens. Its strategy is clear: first, pump the ecosystem tokens to create hype and make its ecosystem the focus; then, collaborate with KOLs to weave stories of getting rich—“thousands turn into millions”—spreading these tales online; KOLs praise enthusiastically, creating an illusion that “everyone can get rich.” Meanwhile, well-prepared funds quietly sell at high levels, passing the baton to the last entrants.

The Correct Attitude for Retail Investors

As an ordinary retail investor without insider information or technical advantages, the wisest choice is to stay away from this game.

Wealth accumulation has never been achieved overnight. Those who truly achieve financial freedom often go through multiple bull and bear cycles—continuously accumulating during volatility and holding firmly at lows. Mainstream assets like Bitcoin and Ethereum are the tools capable of carrying wealth over the long term.

Low-quality meme coins might make some pocket money, but the myth of “tenfold or hundredfold” riches belongs to only a very few. The vast majority of people in this game end up broke. Even if you do make a profit once by luck, if your strength and wealth are not aligned, you will eventually lose it back with your own strength.

The Future of the Market

The wealth-building frenzy on the BSC chain has entered its climax, and the bagholders may be lining up. Once this wave of meme coins cools down, the market’s focus will likely shift back to mainstream assets. The next real market cycle may not be on BSC but in Bitcoin and Ethereum.

I can’t persuade everyone to give up the dream of getting rich overnight—that’s too unrealistic. I only hope everyone stays rational and doesn’t get blinded by stories. The road of investment is long, and those who can’t stay patient often won’t make it to the end.