Think an AI shopping agent could actually handle your holiday gift hunting? Industry experts are diving into what's possible—and it's more real than you might think.

These AI agents can work through mountains of products in seconds, pull together the best deals across platforms, run instant price comparisons, and honestly? They can even execute the purchase for you. No more endless scrolling. No more tab juggling between five different stores.

The appeal is obvious. But here's the thing: letting an AI handle your gift picks raises real questions. How much do you trust a bot to understand what someone actually wants? Can it catch those subtle preferences you'd pick up on? Or does automation just flatten everything into the most popular, safest choice?

Holiday shopping has always been personal. Handing that over to an agent—price optimization at lightning speed—changes the game. Whether that's a win depends entirely on what you value more: convenience or that human touch.