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Pudgy Penguins spends $500,000 on Christmas ads at Las Vegas Sphere
【Chain Wen】 I recently heard that an NFT brand is making big moves. Insiders reveal that Pudgy Penguins plans to advertise at the famous Sphere venue in Las Vegas during Christmas. Starting from December 24th, they will run the campaign for several days with multiple animated clips looping. The advertising spend is approximately $500,000, which is a normal rate for a spot at Sphere.
You might have heard of this venue—it’s the giant LED dome stadium known for its immersive display effects and frequently hosting performances by top artists like U2. Interestingly, in July this year, the venue hosted a Bitcoin-themed event. Clearly, this venue’s popularity within the crypto community is quite high. From Pudgy Penguins’ investment, it’s evident that major NFT projects are becoming increasingly skilled at integrating traditional media resources.