Recently, many influencers have been saying "Everyone can become a KOL," which suddenly reminded me of a sentence from my mentor that resonated deeply—true KOLs must have standout works to show for it.

In the crypto grooming circle, the competition becomes especially fierce and painfully intense.

Many bloggers spend their days just banding together for warmth, kneeling to flatter top accounts, and riding various hot trends. As soon as fans hear these names, their first thought is to ask: Does this guy have any real skills? Have they ever produced viral content? Or are they just relying on tearing others down and jumping on bandwagons?

That’s the key difference. Either you have something to show—exclusive information, in-depth analysis, successful case studies—or you become just a traffic hunter. In an era of information explosion, anyone can speak up, but only those who truly leave a mark are remembered.