Behind Solala's Official Announcement: How Chinese Memes Are Reshaping Discourse Power in the Crypto World

Names have never been a simple matter in the crypto space. A name can be a totem of community consensus, or a signal flare for a cultural breakthrough.

On October 20 this year, the official account of a certain high-performance public chain officially announced its Chinese name—索拉拉 (Suǒlālā).

Sounds pretty cute, right? But behind this, there is an ongoing cultural power shift happening across the entire crypto world.

The Birth of a Name

This name was not decided internally by the team on a whim. It came from a proposal by X user @muper, standing out in a naming campaign initiated by Trends.fun founder Mable.

The nominator’s explanation is quite interesting: “索拉拉” represents the Builder spirit of those who keep building on-chain and are always full of energy. The use of a repeating syllable makes it sound light and playful, with a touch of cuteness, which unexpectedly matches the chain’s “fast, fierce, and daring-to-play” ecosystem vibe.

But what really makes this naming event worth discussing isn’t how nice the name sounds, but that it hits a bigger epochal milestone—the global explosion of Chinese memes, and the ensuing phenomenon of “foreigners learning Chinese.”

Degens Are Getting Competitive With Chinese

In recent years, the voice of the crypto space has basically been dominated by the English-speaking community. Mainstream narratives, hot projects, and meme culture all spread outward from the English-speaking world.

But lately, things have changed.

From Pepe to WIF, and to all sorts of earthy, Chinese meme coins, the Chinese community has shown an amazing ability to create wealth and mobilize the community. Those seemingly “vulgar” puns, homophones, and dialect mashups have instead become the market’s most sensitive triggers.

The result: Degens around the world have started frantically learning Chinese.

“City不City啊老铁?” (“Is it cool, bro?”), “She young young”, a certain exchange’s “life” meme, and the now-famous “Customer Service Xiao He”—to foreigners, these are like codebooks. Crack them, and you might catch the next 10x coin.

This isn’t a joke. When you see a bunch of foreigners in Discord using clumsy pinyin to ask “Is this coin good?”, you know the rules of the game are truly changing.

Localization Is Not Translation, It’s Cultural Infiltration

The launch of a Chinese name by a certain high-performance chain might look like brand localization on the surface, but in reality, it’s a strategic move.

The Chinese market not only has the most active retail investors and the densest developer communities, but more importantly, it is becoming the new narrative source for global crypto culture. In the past, memes were exported from the West; now, Chinese memes are being exported in reverse, even reshaping global community dynamics and aesthetics.

In this context, whoever can truly understand and integrate into the Chinese context will hold the key to the next wave of growth.

From transliteration to paraphrasing, from symbol to cultural identity, these three characters—“索拉拉”—represent the rise of the entire Chinese Web3 ecosystem.

Crypto’s Multipolar Moment

The global crypto narrative is becoming decentralized. It’s no longer dominated by a single culture, but is moving toward a new pattern of multicultural resonance and mutual exchange.

This chain choosing to officially announce its Chinese name at this moment is no coincidence—it’s a response to the times.

When foreigners start learning Chinese to chase trends, when Chinese memes begin to influence the global market in reverse, whoever completes cultural integration first will be at the starting line for the next cycle.

And as it stands, 索拉拉 has already jumped the gun.