Seeing this collaboration between Potatoz and MOMAX, I suddenly feel like Web3 is becoming more and more down-to-earth.

This time, they directly launched three physical products—a power bank, a wireless speaker, and a travel adapter. No fancy concepts, just things you actually use in daily life. The key point is that these products are directly tied to the $MEME ecosystem, essentially bringing on-chain IP onto store shelves.

This approach is actually pretty smart: Web2 users might be completely confused by NFTs and tokens, but who doesn’t need a power bank? By starting with everyday items, it naturally brings people outside the crypto space into the fold. If an IP wants to break out of its niche, it’s definitely not enough to just hype it up within the community—you need to let regular consumers encounter your stuff in everyday scenarios.

Potatoz’s move here serves as a reference case for other Web3 projects looking to go mainstream—stop always thinking about token airdrops; sometimes making physical merch can be even more effective.