Zerebro founder Jeffy Yu was exposed in a faked death incident.

According to The Block, Jeffy Yu, the co-founder of the memecoin project Zerebro, was found alive by the media after he faked his death through a “suicide” video, triggering his issuance of the Solana on-chain LLJEFFY token to skyrocket to a market value of more than $100 million. On-chain data showed that there was still funding activity in the linked wallet after Yu’s death, and the coin plummeted by more than 98% subsequently. There have been reports that the obituary, video and message were all arranged in advance or constituted a deliberate exit scam. Jeffy Yu declined to comment on the token or video, saying only that he was “cyberbullied.”