
A Token Generation Event (TGE) refers to the process by which a project issues its tokens for the first time and brings them into circulation.
It marks the moment when tokens are minted and begin distribution and trading. Typically, a TGE involves three key actions: determining the circulating supply, allocating tokens to various stakeholders, and opening trading channels. These channels might include centralized exchanges (CEX) or decentralized liquidity pools. Many projects implement lock-ups and vesting schedules during or after the TGE, ensuring that team and early investor tokens are released gradually over time.
A TGE directly impacts your ability to participate fairly in the early stages and affects whether the initial token price is reasonable. Understanding TGEs helps you interpret short-term price volatility and long-term supply trends, informing your decision to buy at launch or wait for a better entry point.
For holders, the TGE sets the initial market capitalization and token distribution structure. If circulating supply is low and liquidity is limited, prices can be easily moved by small trades. For project teams, the TGE serves as the first public proof of compliance and execution capabilities, including smart contract security, transparent allocation, and liquidity arrangements.
Step 1: Token Creation and Allocation. The project deploys smart contracts on-chain and mints tokens, distributing them according to predefined ratios among the team, investors, and community. These allocations are typically outlined in the project's “tokenomics,” covering aspects like community rewards, ecosystem funds, and liquidity reserves.
Step 2: Setting Lock-ups and Vesting Periods. Vesting refers to releasing tokens on a schedule, similar to receiving a monthly salary; a cliff period means no tokens are released initially, with distributions starting after a specific date—like receiving your first paycheck after probation. Newcomers should pay attention to whether releases are smooth or concentrated, as large unlocks on single dates can disrupt prices.
Step 3: Opening Trading and Price Discovery. If launching on an exchange, trading opens at a set time; if using a decentralized pool, initial liquidity is injected and trading begins. Common models include fixed-price sales, auctions, or “liquidity bootstrapping pools” (LBPs), which start with higher prices that adjust downward with trading until market equilibrium is found.
Step 4: Disclosure and Compliance. Projects publish contract addresses, allocation tables, and lock-up proofs; some jurisdictions require compliance documents or KYC procedures. High transparency reduces risk from information asymmetry.
On Centralized Exchanges. Many projects choose to launch on exchanges. For example, Gate often uses a launchpad for presale subscriptions, allowing eligible users to participate using USDT or platform tokens. On TGE day, deposits and trading go live simultaneously. This approach offers stable liquidity and market making but can still see significant price swings at launch.
On Decentralized Exchanges. Projects inject initial capital into automated market maker (AMM) pools, enabling open trading. Liquidity size determines slippage and volatility—the more liquidity, the less impact from large orders. With auction or LBP models, early prices start high and gradually normalize, reducing sharp price drops.
Community & Airdrop Scenarios. Some projects conduct their TGE via airdrops, instantly distributing tokens to eligible users for trading. Sell pressure from airdrops depends on design—requirements such as task completion or vesting can moderate sell-offs.
Step 1: Verify Contracts and Allocations. Use only official contract addresses; review allocation tables for fairness and transparency in team/investor lock-ups and vesting schedules.
Step 2: Assess Liquidity and Trading Paths. Monitor initial liquidity amounts and lock-up durations—avoid market buys during thin liquidity periods. On Gate, use limit orders at launch for stability; stagger your trades to reduce exposure to sudden volatility.
Step 3: Identify Taxes and Restrictions. Some tokens impose transaction taxes or blacklist addresses; check smart contracts for restrictive code that could trap funds.
Step 4: Track Unlock Calendars. Note major unlock dates; avoid buying during concentrated releases when sell pressure peaks. Linear vesting is generally more favorable than cliff-based unlocks.
Step 5: Establish Position Management Rules. Set up staged entry points, stop-losses, and take-profit strategies; avoid going all-in during the first few minutes of trading when volatility is highest—launch periods are for price discovery, so a cautious approach is advised.
As we enter 2025, TGEs are increasingly focused on transparency and regulatory disclosure. Many projects now provide public lock-up proofs and release schedules; recent vesting periods commonly range from 24 to 36 months with cliffs of 3 to 12 months. Initial liquidity pools are becoming larger for improved safety margins—typically between $500,000 and $5 million—which significantly reduces slippage and volatility at launch.
Decentralized launches have grown in popularity over the past year, especially on highly active public blockchains where community engagement drives faster price discovery. However, centralized exchange launches remain the preferred choice for projects seeking stable market making and broader user reach. In comparison, 2024 featured “thin liquidity with fast-paced launches,” while 2025 puts more emphasis on lock-up transparency and staggered releases to mitigate short-term sell pressure. When reviewing data, always check whether bot activity and low-liquidity tokens have been excluded from statistics.
The TGE marks the point when tokens become tradable—focusing on “generation and start of trading.” Initial DEX Offerings (IDOs) and Initial Exchange Offerings (IEOs) are fundraising and distribution methods: IDOs involve public sales on decentralized platforms; IEOs are managed by exchanges who handle compliance and listing processes. Many projects conduct an IDO or IEO before their TGE; others skip public sales entirely, launching tokens via pools or airdrops at TGE. In short: IDO/IEO address “how tokens are sold/distributed,” while TGE answers “when tokens begin circulating/trading.”
Price declines post-TGE are common because early investors and team members begin unlocking and selling tokens. This results in a surge in supply without guaranteed matching demand, putting downward pressure on prices. It's advisable to monitor unlock schedules and liquidity conditions to avoid buying during peak sell-off periods.
You will typically need a self-custody wallet supporting major public blockchains—such as MetaMask (for Ethereum) or other compatible wallets. It's also recommended to maintain an account on exchanges like Gate for quick post-TGE trading access. Always verify information through official channels before participating; use hardware wallets for storing significant funds to further minimize security risks.
Vesting periods refer to intervals after token generation when investors cannot transfer or trade their tokens. The goal is to prevent mass sell-offs and protect project stability while filtering for long-term holders. Longer vesting periods usually indicate greater caution by project teams regarding liquidity management and price stability.
Key considerations include: technical feasibility from the whitepaper, team credentials, fair token allocation mechanisms, appropriate fundraising amounts versus valuation. Review token unlock plans for transparency; check for backing by reputable institutions. Research project history and community feedback on platforms like Gate for a comprehensive evaluation.
If a TGE is postponed or canceled, funds contributed may be at risk; some projects offer refunds but processing can take time. Tokens cannot be listed or traded until the event occurs, making returns unpredictable. To reduce risk, choose projects with established institutional support and transparent information; regularly monitor official announcements for updates on progress.


