What is Zora (ZORA)?

What Is Zora?

(Source: docs.zora)

Zora is an open platform originally built around an NFT protocol and focused on empowering creators to mint, display, and trade their works in a decentralized way. With the advent of Zora Network, Zora has expanded from an NFT marketplace into a comprehensive infrastructure for creators. It injects the ethos of creative freedom and fair compensation into the Web3 universe.

What Is Zora Network?

Zora Network is a Layer 2 blockchain built with the OP Stack that provides a scalable Ethereum solution. It enables creators, communities, and developers to deploy applications and NFT projects faster and at lower costs. The network integrates Zora’s suite of creator tools to lower entry barriers, advancing toward a more accessible publishing environment.

A New Paradigm for Social Tokens in the Creator Economy

Beyond NFTs, Zora has advanced the space with Coins Protocol, supporting the creation and management of ERC-20-based media tokens (“Media Coins”). Key features include:

• Multi-holder structure: Allows multiple users to co-own and manage governance permissions for a token.

• Flexible revenue distribution: Fully customizable payout structures enable contributors to share value.

• EIP-7572-compliant media metadata: Integrates standardized metadata formats.

• Uniswap V3/V4 liquidity locking: Establishes stable liquidity and fair price discovery mechanisms.

• Primary market rewards and secondary market rewards: Enables creators to continuously profit from both tokens and media interactions.

Through the Coins SDK, developers can launch branded Coins in seconds and integrate them into DApps or personal platforms seamlessly.

Core Smart Contract Architecture

Zora’s Coins Protocol is composed of the following contract modules:

• CoinV4 contract: An immutable ERC-20 token with native Uniswap V4 support and built-in reward hooks.

• Factory contract: Handles the creation of Coins and initial liquidity deployment.

• Rewards mechanism: Automates the collection and conversion of transaction fees, distributing rewards to creators and liquidity providers.

• Metadata management: Enables URI updates and standardized queries.

This modular design ensures Coins have robust market features and incentive structures from day one.

Zora Tokenomics

The total supply of ZORA is 10,000,000,000 tokens. Zora has already released about 3,500,000,000, and 6,500,000,000 remain to be unlocked. Zora allocates tokens as follows:

• Investors: 26.10%

• Incentives: 20.00%

• Treasury: 20.00%

• Team: 18.90%

• Airdrop: 10.00%

• Liquidity: 5.00%

(Source: coingecko)

This distribution approach allows Zora to balance the interests of early backers, the development team, and ongoing ecosystem incentives. It lays a solid foundation for Zora’s sustained growth.

Token Use Cases and Utilities

ZORA is not just a governance token—it plays multiple roles within the platform:

• Governance: Token holders can vote on protocol parameters, community treasury usage, and more.

• Protocol incentives: Participants are rewarded with ZORA for activities such as NFT minting, trading, and Coin launches.

• Platform fee payments: In the future, ZORA may be used to pay transaction fees or conduct interactions across the Zora Network.

ZORA merges NFTs, social tokens, and Layer 2 infrastructure to serve as a driving force in the Web3 creator economy.

You can trade ZORA spot on: https://www.gate.com/trade/ZORA_USDT

Summary

Zora blends NFT protocols, social token systems, and Layer 2 technologies to build a decentralized platform for creative expression and value exchange. Whether you’re an artist, developer, or community builder, Zora offers a customizable and equitable path to a creator-centric economy. Zora is designed to support creator sovereignty within the Web3 ecosystem.