Zora open NFT protocol and diverse creator economy ecosystem

10/21/2025, 7:42:13 AM
Zora is an open platform that started with the NFT protocol, aimed at empowering creators by supporting the free issuance, display, and trading of digital works through decentralized technology. With the launch of the Zora Network, it has evolved from a trading market into a diverse and low-threshold Web3 creative ecosystem.

Introduction to Zora and Zora Network

Zora initially focused on NFTs and now helps creators lower entry barriers and quickly deploy creation and trading applications through the Zora Network, a Layer 2 blockchain based on the OP Stack architecture. The ecosystem integrates technology and community, encouraging everyone to become a publisher.

Coins Protocol and social token innovation

Zora has launched the Coins Protocol, which supports the creation of media tokens based on ERC-20 and allows for flexible design of revenue-sharing structures. This technology combines standardized metadata and Uniswap’s locking mechanism to ensure liquidity and price stability, allowing creators to continuously profit from token and media interactions.

smart contract architecture

Coins Protocol consists of the CoinV4 contract, Factory contract, Rewards mechanism, and Metadata management, integrating automatic transaction fee distribution to reward creators and liquidity providers, creating a complete incentive ecosystem and market functionality.

Token Economics and Functions

The total supply of ZORA is 10 billion tokens, allocated to investors, governance incentives, the team, and airdrops, and is used for governance participation, protocol incentives, platform fees, and community development. The tokens are not only governance tools but also the core incentive for creation and trading.

Summary

Zora combines NFT, social tokens, and Layer 2 technology to create a fair and transparent decentralized creation platform. Whether artists, developers, or community participants, they can achieve economic sovereignty and sustainable growth through Zora.

* The information is not intended to be and does not constitute financial advice or any other recommendation of any sort offered or endorsed by Gate.