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The Recipe for 1,500% Gains: Aurora Labs CEO Breaks Down ZEC Surge and Crypto's Privacy Pivot
Aurora Labs CEO Alex Shevchenko attributes Zcash’s rally to a clear narrative as “encrypted Bitcoin,” years of development and legitimacy and authentic endorsements from respected voices.
Privacy as a Human Right
The cryptocurrency market has recently witnessed a seismic event: the price of privacy coin Zcash (ZEC) soared by an estimated 1,500% in just months. This dramatic rally has not only made headlines but has refocused the industry’s gaze on a fundamental debate — the necessity of privacy in a decentralized yet transparent financial system.
While ZEC is the face of this surge, it is not the only privacy coin to see increased engagement. DAS, Monero ( XMR), Railgun (RAIL) and others have all posted market-defying gains, suggesting rising awareness and demand for such assets.
Read more: Privacy Coin Fever: Zcash’s $741 Intraday Spike Sets the Market Buzzing
Many experts attribute the surge in privacy coins, including ZEC, to a significant resurgence of market interest driven by a confluence of tighter global regulatory scrutiny and a growing demand for financial autonomy. However, Alex Shevchenko, co-founder and CEO of Aurora Labs, offered a more nuanced perspective. He argues the rally is not just speculation but the result of four aligned factors.
Shevchenko framed the issue in a broader philosophical context, emphasizing that the crypto industry is catching up to basic human expectations.
“Personally, I believe that privacy is a basic human right and we should definitely be paying attention to this,” he said. He compared crypto to traditional finance, where privacy is the default until compliance requires disclosure. “Users now expect similar protections in crypto.”
According to Shevchenko, ZEC’s rally was driven by four elements: a simple narrative positioning Zcash as “encrypted Bitcoin,” years of rigorous development and public scrutiny that lend legitimacy, strong user experience through the Zashi wallet, and authentic endorsements from respected voices.
He also highlighted the importance of quick onboarding, particularly through cross-chain developments like NEAR Intents, which allow users to acquire or swap into ZEC seamlessly. “Real opinion leaders and core adopters amplified it. Not paid promoters, but people whose views can’t be bought,” he said.
NEAR Intents and AI in Web3
In an interview with Bitcoin.com News, Shevchenko praised NEAR Intents, which has facilitated more than $5 billion in volume, for solving a simple problem with a simple design. “By the end of the year, you’ll see it everywhere. For developers, Intents are more than swaps,” he said.
On artificial intelligence (AI), Shevchenko warned that innovation is advancing “orders of magnitude faster than government processes can adapt.” He also expressed doubts that “coherent frameworks” for autonomous agents will emerge soon and questioned the practicality of regulating them.
“We should be honest: governments can’t shut down autonomous agents any more than they can shut down Bitcoin. Agents using blockchains for value transfer and coordination are unstoppable,” he said.
This situation, he added, leaves room for two extremes: AI spiraling out of control or governments attempting total control by treating it like nuclear technology. While both outcomes concern him, he remains optimistic that “humanity will eventually find a balanced model.”
Advice for Builders
Shevchenko urged Web3 builders to focus relentlessly on user experience, aiming to match or exceed the usability of Web2 products. He emphasized the need to hide technical complexity while maintaining security and non-custodial guarantees.
“The real competition isn’t blockchain vs blockchain. It’s all of us competing for user attention,” Shevchenko argued.
The ultimate goal, he said, is to deliver powerful tools without making “users feel the burden.”
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