Messi accuses Temu, Walmart, and other platform sellers of infringement

Famous soccer star Lionel Messi has filed a lawsuit in New York against multiple sellers on e-commerce platforms for infringement. He alleges that these sellers have been selling unauthorized counterfeit products bearing Messi’s name and exclusive logo through platforms such as Temu, owned by Pinduoduo, the fast fashion giant SHEIN, and Walmart.

According to reports from Argentine media, the lawsuit does not name the e-commerce platforms themselves as defendants but primarily targets individual Chinese e-commerce sellers operating through these platforms. These sellers have exploited Messi’s fame to sell sportswear, shoes, accessories, and bags, damaging the value of his endorsement brand.

The complaint states that Messi completed trademark registration in the United States in 2016, holding the relevant rights and authorizing his company to manage global operations. Although the Chinese sellers are based overseas, they continue to sell products in the U.S. market, thus satisfying the jurisdictional requirements of U.S. law.

Reports indicate that the purpose of this lawsuit is to halt the circulation of counterfeit goods and to hold those responsible accountable.