2026-01-13 09:59:34

The Italian Securities and Exchange Commission CONSOB recently issued a warning to financial influencers active on social media platforms based on the latest guidelines from the European Securities and Markets Authority ESMA. If you promote high-risk financial products such as cryptocurrencies, CFDs, or forex within the EU region, you must strictly adhere to regulations regarding investment recommendations and advertising.

What does this specifically mean? First, providing personalized investment advice requires proper licensing; operating without a license is illegal. Second, any paid promotional content must be clearly labeled; concealing commercial interests is also a violation. This is not just about administrative fines—violators may face hefty financial penalties, and in severe cases, criminal liability.

For financial accounts operating on platforms like TikTok, Instagram, or YouTube, compliance is no longer optional but a necessity. The coordinated regulation between CONSOB and ESMA indicates that the EU is intensifying efforts to crack down on unlicensed promotional activities. If your followers include European users, especially pay close attention to this.

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Rugman_Walking

· 01-13 10:29

Damn, the EU is really cracking down now. If you're not making a scene, you probably won't dare to shout about crypto and might be done for. Crypto bloggers, wake up. The days of walking the gray area are coming to an end. European fans, quickly check yourself—when will you get caught? This crackdown is pretty intense. Looks like getting a license is something you really need to take seriously. The crypto community has always thought rules couldn't constrain them. Now that ESMA is after them, it’s probably going to hurt. The word "compliance" has become tiresome, but it seems like there's no way to avoid it anymore. By the way, how are those "inside info" bloggers going to survive now?

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GasOptimizer

· 01-13 10:27

Damn, the EU is really serious this time Speaking of this wave of regulation... many traders are going to get fined Hurry up and transfer your small account followers, brothers Europe is now cracking down hard, be careful not to get caught Those who are trading on behalf of others better behave now, no license, no messing around The compliance costs are so high, how can retail investors survive? Why do I feel like the red lines in the crypto world are increasing? The crackdown is so intense... it feels like there's some international coordination behind it The labeling fees are so troublesome, might as well not do business with the EU I heard someone has already been fined once because of this Can unlicensed advice really lead to jail? Feels a bit harsh European Union is really clearing the field this time

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ParallelChainMaxi

· 01-13 10:26

Damn, the EU is getting serious... Those bloggers who casually promote without licenses better watch out. By the way, is unlicensed recommendation really illegal? Then how are all those small V influencers still alive? They really dare to regulate. Compared to some places that just ban it outright, this kind of regulation is more professional... Thumbs up. Europe has really figured it out; only compliance can ensure a long life. Oh my god, criminal liability? It's not just a fine. Licensed bloggers are laughing; those without licenses should probably change careers. So in the crypto world, we need to change our style in the future. This is no small matter. Now those hiding commercial relationships are doomed. Italy is pretty quick; as soon as ESMA gives guidance, they follow up. Damn, I have Europeans among my followers... I need to review the content again. Compliance is bound to come sooner or later. The gap between being forced and being proactive is huge. Honestly, I support cracking down on unlicensed promotion, but how do we evaluate the regulatory strength?

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LiquidationHunter

· 01-13 10:25

I'll say it now, bloggers really need to be careful. Unlicensed recommended investments are just waiting to be caught. The EU is serious now, don't think about hiding commercial relationships. Laughing to death, some people still don't disclose ads? Expect fines. European fans, check your accounts quickly. This wave of regulation is coming fast, many people will be affected. Compliance costs are going up again, so annoying. No wonder a bunch of blogger accounts have been banned recently. Damn, even TikTok's small accounts can't escape? Oh my god, criminal liability is here? This time it's serious.

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ChainChef

· 01-13 10:17

ngl this recipe's gonna need way more than just good seasoning to cook through regulatory kitchens... europe's really turning up the heat on unlicensed shillers rn

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TheShibaWhisperer

· 01-13 10:13

Damn, Europe is really getting serious now, I need to do a quick self-check Yes, a bunch of influencers who promote products are about to get into trouble They require licenses and proper disclosures, the EU is getting stricter and stricter, probably some videos need to be deleted This wave of regulation is well-deserved; anyway, a few influencers I follow should have been disciplined long ago The bad news is that European fans might disappear, the good news is that you can just pretend not to see this message Haha, recommending without a license is really a big problem The EU's crackdown is too harsh, counterfeit influencers are going to have a hard time So, I tell you, now running a finance account really requires being cautious Your domestic fans should also be careful; this wind is blowing over sooner or later Criminal liability has already been involved, this time CONSOB is not joking

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StrawberryIce

· 01-13 10:07

The EU is really serious this time. Those gray-area operations from before will probably have to change. But then again, many bloggers probably don't even realize they're breaking the law. Daring to give advice without a license is truly bold. It seems like in the future, we need to be more careful. Accounts with European fans will have to stay alert.

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