Lately, the meme coin circle has been stirring up some interesting developments— the new project APEMARS pre-sale sold out instantly and has become the hottest topic of recent discussions. Meanwhile, once-glamorous APE and MEW are experiencing collective declines. What story is behind this market shift?

**Phenomenon Analysis**

APEMARS's pre-sale results are indeed impressive, with the official claiming this is "the start of a new legend" rather than just a simple correction. Old-school meme coins, however, seem somewhat weak, reflecting an important market signal—meme coins are undergoing a generational update.

From first-generation projects like SHIB to the declining influence of second-generation APEs, and now the emergence of new forces like APEMARS, the entire ecosystem is continuously iterating. So, what allows these new projects to break through the competition?

Looking at some features of APEMARS: firstly, the community operation approach is innovative—turning the pre-sale into an interactive competition, which indeed attracts a lot of attention. Secondly, the pre-sale pricing strategy is relatively aggressive, creating scarcity through limited quantities and floor prices. Plus, timely marketing that taps into trending topics makes many investors feel "this time might be different."

**Things to Watch Out For**

Pre-sale hype is high, and subsequent price increases are also strong—this assumption has been shattered countless times in history. There's an even more core issue: many projects' technical details and real application scenarios are quite vague, sometimes relying solely on storytelling for fundraising.

The meme coin market has always been like this—huge momentum during rises, merciless declines during drops. Moreover, market participants have diverse mindsets—retail investors, institutions, market makers—all mixed together, causing price volatility to often exceed expectations.

**Summary**

Among projects with explosive pre-sales, there are indeed opportunities for doubling your investment, but most participants may end up caught in traps. The essence of meme coins is a mix of popularity and luck—never gamble your living expenses. Stay rational, observe carefully, and participate cautiously—this is the right approach.