Paris Saint-Germain adopts Bitcoin reserves

GateUser-d76e02b9 · 2025-05-29T23:29:53+00:00

Paris Saint-Germain FC (PSG) has revealed their adoption of Bitcoin (BTC) as part of their financial strategy since last year, aiming to appeal to younger fans. PSG Lab director, Pal Hergoson, announced the club's Bitcoin investments at a conference in Las Vegas. The specific amount of Bitcoin held by PSG is currently undisclosed.

GateUser-d76e02b9

2025-05-29 23:29:53

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## Holdings since last year

The head of PSG Lab, Pal Helgason, from the strong French football club Paris Saint-Germain FC (PSG), revealed on the 30th that the club began purchasing Bitcoin last year and continues to hold it, announcing the adoption of a Bitcoin (BTC) financial strategy at the Bitcoin 2025 conference to be held in Las Vegas. The club is gearing up for the Champions League final this weekend.

PSG’s investment in Bitcoin is seen as part of its appeal to younger fans. According to Mr. Helgason, about 80% of the 550 million fans worldwide are under the age of 34. He explained, “PSG is not just a soccer club, but also a lifestyle brand.”

“We allocate the fiat currency reserves to BTC and record it in the books,” said Mr. Helgason on the conference stage. He emphasized that they are the largest player adopting such a strategy in the sports ecosystem as one of the largest clubs in the world.

On the other hand, the number of BTC Holdings is not clear at this point.

Bitcoin (BTC) news and price

BTC Exchange Comparison | Fees, Spreads, Accumulation, Lending Coins

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BTC1,24%

PSG1,64%

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