Kweichow Moutai: The retail price of Feitian Moutai in the self-operated system has been increased from 1,499 yuan per bottle to 1,539 yuan per bottle.

2026-04-01 21:37:45

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Ask AI · Why did Moutai choose to implement retail price adjustments in 2026?

【Guizhou Moutai: Retail price for Feitian 53% vol 500ml Guizhou Moutai (2026) in the company-operated system increased from 1499 yuan/bottle to 1539 yuan/bottle】China Finance News reported on March 30 that Guizhou Moutai (600519.SH) announced that, effective March 31, 2026, the sales contract price of Feitian 53% vol 500ml Guizhou Moutai (2026) would be adjusted from 1169 yuan/bottle to 1269 yuan/bottle, and the retail price in the company-operated system would be adjusted from 1499 yuan/bottle to 1539 yuan/bottle. This price adjustment is expected to have a certain impact on the company’s operating performance.

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