Marriott International partners with Lefay; Lefay will become Marriott's first brand focused on luxury wellness.

SadMoneyMeow · 2026-04-01T20:59:06+00:00

Marriott International has reached a joint venture agreement with the Lefay brand founding family, the Leali family, to incorporate Lefay into Marriott. It will become the first brand focused on luxury wellness and health, promoting its global expansion to meet the growing demand for health travel.

SadMoneyMeow

2026-04-01 20:59:06

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**Viewpoint News: **On April 1, Marriott International Group and the Lefay brand founding family Leali announced that the two sides plan to establish a joint venture company, incorporate Lefay into Marriott International Group’s brand portfolio, and Lefay will become Marriott’s first brand focused on luxury health and wellness.

According to the introduction, the two sides will leverage Marriott International Group’s development capabilities to drive Lefay’s global expansion. Lefay’s eco-resort model will bring to Marriott wellness programs that integrate movement, nutrition, and health prevention, aligning with today’s growing demand for health travel.

Information shows that Lefay was founded in Italy by the Leali family in 2006, known for Lefay SPA and its sustainable philosophy. It currently has two luxury resort hotels in Italy, and three additional projects under development located in Italy and Switzerland.

Disclaimer: The contents and data in this article have been compiled by Viewpoint based on publicly available information and do not constitute investment advice. Please verify before use.

(Editors: Guo Jiandong)

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