Public offering institutions compete for AI favorability; industry warns to beware of information pollution

K-LinePoet · 2026-04-01T18:54:21+00:00

As AI tools become more widespread, the goal of brand promotion is shifting toward "being seen by AI." GEO (Generative Engine Optimization) is gradually becoming more important, and GEO services for public fundraising marketing are being promoted to improve brand visibility within AI. Homogeneous products such as ETFs are increasingly a focus, and risk prevention measures should be carefully considered.

K-LinePoet

2026-04-01 18:54:21

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As AI tools become increasingly widespread, “being seen by AI” and “being recommended by AI” have become goals for many brands’ promotional campaigns. A new marketing model is gaining traction: SEO (search engine optimization) influence is declining, while GEO (generative engine optimization) is becoming even more important. With the rise of AI picking favorites, GEO services aimed at public offering marketing needs are also being promoted. Service providers enhance their brand’s visibility in the eyes of AI large language models by feeding AI training data, helping fund companies optimize the content structure of promotional materials, and other approaches. Currently, leading fund companies have begun trialing this business, and homogeneous products like ETFs have become a key area for AI marketing. Industry insiders note that these businesses also need to strengthen risk prevention to avoid AI algorithmic bias and the transfer of benefits. (China Securities Journal)

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