Pop Mart small home appliance products have begun large-scale stockpiling.

LightningPacketLoss · 2026-04-01T18:15:20+00:00

On March 25th, during Pop Mart's earnings call, Chairman and CEO Wang Ning stated that they will launch IP-centric derivative small home appliances in April, which will be sold on e-commerce platforms such as JD.com.It is reported that the core OEM manufacturer for Pop Mart's small home appliances is Xinbao Co., Ltd. The cooperation between the two parties mainly follows an OEM model, currently covering product categories such as electric kettles, coffee machines, electric toothbrushes, and hair dryers. They are now in the stage of large-scale inventory preparation, with the target market plan possibly prioritizing domestic sales before expanding overseas. ( Blue Whale News

LightningPacketLoss

2026-04-01 18:15:20

On March 25, during Pop Mart’s earnings call, Chairman and CEO Wang Ning said that it will launch IP-based derivative small home appliance products in April and sell them on e-commerce platforms such as JD.com.

It is understood that Pop Mart’s core contract manufacturer for small home appliances is Xinbao Co., Ltd., and their cooperation model is mainly production under an OEM model. Currently, the product categories include electric kettles, coffee makers, electric toothbrushes, hair dryers, and more. At this stage, they have entered the large-scale stock preparation phase, and the planned target markets may be first in China, then overseas. (Blue Orca News)

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