"One price drop, and you're still running over like a dog," Logitech mouse ad sparks public outrage

Ask AI · How could this incident shake Logitech’s China market strategy?

A Logitech mouse ad is suspected of insulting consumers. The brand said: We have removed the content immediately and handled the relevant staff.

On the evening of the 26th, the topic “Logitech insults consumers” surged to the top of the hot search list.

A circulated screenshot shows that when Logitech’s official account posted a promotional video for a mouse product, it even captioned it with: “The moment I lower the price, you don’t come running over like a dog.”

The wording used in the above advertisement is clearly inappropriate and suspected of insulting consumers, sparking widespread anger and condemnation from many netizens.

As of the time of this posting, Logitech has deleted the related promotional video, but no Logitech official statement has been seen on the matter.

Public reports show that Logitech is a Swiss company and is at the forefront of the market in areas such as mice, keyboards, gaming mice, and network cameras. Logitech has repeatedly said that it adheres to a brand strategy of “For China and with China.”

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