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Hilton Group reaches exclusive partnership agreement with YOTEL
Recently, Hilton Group has entered into an exclusive franchise partnership with YOTEL, making YOTEL the first member brand of Hilton’s new brand system, Select by Hilton.
YOTEL will operate its 23 hotels across 10 countries independently, and plans to expand its global footprint to more than triple its current size within the next several years, while also integrating Hilton Honors and its global distribution and technology platforms.
The brand was founded in 2007 in London, with a focus on technology-enabled lodging experiences such as smart room design and patented sleep beds, and it has been positioned across key cities worldwide.
Hilton says this move implements a capital-efficient growth strategy, adding to its lifestyle hotel portfolio; YOTEL, meanwhile, leverages Hilton’s channels to improve market coverage, and after the partnership, members can enjoy Hilton Honors’ full set of benefits.
(Hilton Group)