Xtep's net profit growth exceeds 10% in 2025: product strength drives growth, running shoe matrix continues to optimize

Ask AI: How does the Tebu running shoes matrix optimization help boost net profit growth beyond 10%?

On March 26, Tebu released its 2025 performance results. Full-year revenue increased 4.2% to RMB 14.151 billion, while net profit rose 10.8% to RMB 1.372 billion. At the same time, the group’s net cash surged 73.4% to RMB 1.707 billion.

Over the past year, Tebu has continued to refine its product matrix, strengthening its leading position in the running segment with high-quality products. In August 2025, Tebu launched a new generation of champion racing shoes, the “160X 7” series. The series features cutting-edge technology and a premium carbon plate, pushing the performance standards of professional running shoes to a new level, and continuing to help elite athletes achieve strong results in multiple events both at home and abroad. Also popular among runners are the “260X” and “360X” series, which belong to the same champion shoes family, and have become the choice of an increasing number of runners for improving speed training and enhancing everyday running experience.

Meanwhile, to meet the needs of different runners, Tebu specifically launched the “Qingyun” cushioning flagship running shoes series, which fully covers different shoe models from non-carbon-plate designs to built-in carbon plates, ensuring a more comfortable and ergonomically suited wearing experience for everyday runners.

In addition, Tebu is also actively expanding its product matrix in the mass-market segment. During the period, the group’s flagship “2,000 Kilometer” series drew attention from mass-market runners thanks to its cutting-edge cushioning technology and highly wear-resistant outsoles. The line continued to heat up on online channels, achieving a doubling of annual sales, further strengthening the group’s market position.

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