Infinite Prime Zhang Qian: Building Trust and Productivity, Focusing on High-Quality Development

Jingji Reporter Yan Na Sun Jizheng Reported from Chengdu

“Only by achieving the ‘Three Goods’ can a complete ecosystem closed loop be formed. The first is a good product, the second is a good experience, and the third is a good relationship.” Zhang Qian, Director of Corporate Social Responsibility and Media Affairs at Infinite (China) Co., Ltd., and Chairman of the Sili and Ren Public Welfare Foundation, said this during the “New Quality Consumption: New Scenarios, New Growth” roundtable discussion at the “New Quality Consumption · Dual Rise in Quality and Effectiveness” — the 2026 China New Consumption Industry High-Quality Development Forum, hosted by The China Business Journal.

At present, new quality consumption is profoundly reshaping business logic. It is no longer a simple game of pricing or channel expansion, but an industry transformation centered on revolutionary breakthroughs in technology, innovative allocation of production factors, and deep transformation and upgrading of industries. Against this backdrop, how to promote high-quality development in the consumer industry has become an important issue faced by the entire industry.

Zhang Qian believes that in the context of new quality consumption, the core of discussing high-quality development lies in doing well with the “Three Goods.” First is a good product. The product must be backed by real strength—firmly supported by solid R&D capabilities, reliable safety and effectiveness, and long-term value. Second is a good experience. Around lifestyles and diverse scenarios, create a complete and high-quality product and service experience for consumers. Third is a good relationship—gradually sediment short-term consumer relationships into long-lasting trust relationships. Only by落实 these three aspects can a sustainable business ecosystem closed loop truly be built. He mentioned that over the past two years, Infinite has continued to advocate the concept of “trust productivity,” which is precisely aimed at building long-term, stable, and good relationships with consumers through good products and good experiences.

In 2025, Infinite officially released its “65” development plan and rolled it out around four areas: “defining new concepts, practicing new dưỡng养, recreating new nearby places, and empowering new partners.” Among them, “recreating new nearby places” uses the Chinese wellness living room and the Chinese wellness community as the carriers. Through coordinated online and offline efforts, it tightly connects users and integrates them into daily community life.

Infinite continues to drive store space refresh and experience upgrades, transforming traditional stores into “Chinese wellness living rooms” deeply embedded in communities. In 2025 alone, it completed the upgrade of more than 400 wellness living rooms nationwide. The upgraded spaces are no longer merely places for selling products; they are multifunctional hubs integrated into community life. Not only do they set up health consultation areas to provide personalized dưỡng养 recommendations, but they also open interactive experience areas to conduct featured activities such as tea dưỡng and Baduanjin, making wellness an important link that connects neighbors.

Relevant information shows that Infinite has 30 branch companies, 27 experience centers, and nearly 7,000 stores in mainland China. Relying on the network advantage created by the high density and deep penetration of nearly 7,000 offline stores, it enables residents in urban communities and county-level towns to enjoy professional health consultations and services right at their doorstep, effectively breaking down regional barriers in health services.

Zhang Qian said that building consumer scenarios is not simply about creating spaces or hosting events; rather, it is necessary to establish real connections with them in ways that are localized and readily accepted by consumers. Only then can growth be sustainable, not a fleeting moment. Brand理念 communication cannot rely on uniform standardized output; it must reach consumers through localized, immersive, and participatory approaches in order to truly achieve long-term growth. Taking the Chinese wellness living room as an example, Infinite continues to promote the integration of wellness culture into communities, neighborhoods, and daily life. In 2026, it will also hold a series of activities such as wellness fairs and person selection events, bringing wellness concepts closer to everyday life for the public. By using carrier-based, warm, and detail-oriented touches to move customers, it builds long-lasting connections.

Regarding differences in scenario preferences among different groups, Zhang Qian believes that the core demands of various consumers are consistent: they hope the brand understands them better. When enterprises carry out precise layout, it should not only label different groups, but should deeply understand consumers’ real life situations, life scenarios, and social ways, achieving a true connection between brand and consumers in specific contexts. Infinite’s core approach is to adapt communications across different echelons through the concept of “new balance.” Through community-based touchpoints such as the Chinese wellness living room, together with communication formats like the New Balance People and New Balance Wellness Fairs, it strengthens ideological resonance with consumers and makes health concepts deeply rooted in people’s hearts.

Zhang Qian said that besides the upgrades of more than 400 Chinese wellness living rooms, Infinite has also selected 2,100 New Balance Star Promotion Officers nationwide, always committed to helping health move from products to life, from concepts to practice, and from one-time purchases to long-term companionship. With trust as the foundation, it has charted a distinctive high-quality development path in the wave of new quality consumption.

(Editor: Yu Haixia Reviewing: Sun Jizheng Proofreading: Yan Jingning)