Genki Forest Creation Camp 2044 Opens: 200 Million Yuan Investment in Xianning Innovation Institute Unveiled, Several New Products Planned for Production

March 30, today, the second “Yuanqi Forest Create Camp 2044” event was held. It included iterations across Yuanqi Forest’s mature product lines such as sparkling water, iced tea, and How’s-Yourself, and new products like cooling tea, cola beer, and probiotic-powered sparkling drinks were also unveiled on-site.

At the same time, on the event site, Yuanqi Forest’s Xianning Innovation Institute—positioned as a one-stop R&D innovation testing base—was officially unveiled. The new products launched in Create Camp 2044, including Yuanqi Forest’s birch soda water and Hawthorn Three Gentlemen, will be the first to be put into production on pilot production lines within the Xianning Innovation Institute.

It is understood that Yuanqi Forest’s Xianning Innovation Institute mainly handles innovation of the group’s future core track new products, technology development and validation, small-batch and pilot testing of innovative products, and continuous pilot production validation.

The first phase of Yuanqi Forest’s Xianning Innovation Institute covers an area of nearly 20,000㎡. It includes an experimental base, a pilot plant, a science popularization center, and more. More than 200 experimental instruments and testing equipment—such as high-performance liquid chromatography and atomic absorption spectrometers—provide ample space for more than 100 R&D personnel to run experiments simultaneously.

The experimental base also works with well-known domestic and overseas research institutes, focusing on the development of trend-driven healthy beverages and validation of product processes, and carries out in-depth industry-university-research cooperation.

In addition, the pilot plant is equipped with beverage processing modules and functional units, with strong flexible production and process capabilities. It is currently the domestic pilot production line with the largest number and most complete selectable categories of healthy beverages, enabling precise large-scale production for 11 major categories, including protein beverages, flavored beverages, and plant beverages, and 49 subcategories of mainstream beverages.

Public information shows that in 2021, Yuanqi Forest invested in and built its fourth self-built factory in Xianning. After that, Yuanqi Forest’s five internationally leading production lines were put into operation one after another, with an annual production capacity of 800 million. Today, with a total investment of 200 million for phase one, Yuanqi Forest’s innovation institute—centered on R&D as its core function—is taking shape in Xianning. It is expected that over the next three years, the trial base of the innovation institute will serve 500 beverage companies and develop 2,000 new products; the pilot base will serve 500 beverage companies and produce 15 million cases of healthy beverages.

Yuanqi Forest’s founder Tang Binsen said: “Innovation can only summarize a systematic methodology through sufficiently many trial-and-error samples, and then, relying on Yuanqi Forest’s existing system and talent, develop innovative products.”

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责任编辑：丁文武