Happy Family's new channel expansion + shareholder feedback double drive, conveying confidence in long-term development

In 2026, the food and beverage industry will enter a critical phase of structural upgrading. Supportive policies to boost domestic demand will continue to gain momentum, channel model iteration will accelerate, and consumer demand will shift toward quality-driven upgrades. The industry is ushering in new opportunities for high-quality development. As a key listed company in China’s A-share leisure food sector, Huanlegjia has precisely grasped industry development trends and has proactively deployed and acted decisively. Through a three-dimensional strategy focused on channel innovation, business expansion, and extension along the industrial chain, it has uncovered growth opportunities amid the wave of industry development. Its forward-looking deployment strategy has also become a focal point of attention in the capital market, laying a solid strategic foundation for the company to achieve long-term, sustainable development.

Channel transformation is Huanlegjia’s core lever for responding to industry changes in 2025 and an important breakthrough for its business development. While traditional distribution channels face intense market competition, the company has decisively moved beyond reliance on a single channel. It has built a dual-engine model of “traditional channel optimization and quality improvement + emerging channel breakthroughs to add increment,” thereby realizing an iterative upgrade of its channel structure.

On the traditional channel side, the company has not blindly scaled back. Instead, it has intensively cultivated existing terminal outlets, focusing efforts on incremental scenarios such as catering and on-the-go consumption. It promotes deep linkage between canned food and coconut beverage products and catering consumption scenarios, improving product sell-through efficiency at terminals through better in-store display optimization and deeper penetration into consumption scenarios. At the same time, the company actively embraces the snack specialty retail chain segment. Leveraging its core products with high cost performance and a fast supply mechanism, it quickly enters leading and mid-tier snack retail chain platforms, achieving steady growth in the number of customers, product categories, and order volume. This channel has become an important incremental driver of the company’s channel transformation, also confirming the company’s accurate judgment of channel trends and its ability to execute them quickly.

Of particular note, the company’s retail value-for-money bulk-purchase channel has achieved breakthrough growth and has become a core highlight in its emerging channel expansion. In the first three quarters of 2025, snack bulk-purchase related channels had already generated operating revenue of 135 million yuan, exceeding the level for all of 2024. For the full year, it further reached 175 million yuan, representing a substantial year-over-year increase of 52.06%. It has become the core force driving growth in this channel and further consolidates the growth foundation for the company’s emerging channels.

While the business has developed steadily and emerging channels have continued to grow, Huanlegjia has always adhered to the shareholder return philosophy. Through measures such as cash dividends and share buybacks, it shares development results with shareholders, demonstrating firm confidence in its own development. Regarding cash dividends, the company’s 2025 annual profit distribution plan has been officially disclosed: cash dividends of 2 yuan are paid per every 10 shares. Regarding share buybacks, Huanlegjia has also acted actively. In 2025, it has completed the procedures for the cancellation of 10,026.5 thousand shares of repurchased shares, with total repurchase funds reaching 123.6 million yuan. In addition, the company plans to, in 2026, change the purpose of the remaining 2.5 million shares of unutilized shares under the 2023 repurchase plan to be cancelled, further optimizing the capital structure and enhancing earnings per share, stabilizing investors’ expectations, and conveying confidence in the company’s long-term development.

From an overall perspective, Huanlegjia’s channel innovation and shareholder return initiatives complement each other. The continued growth of emerging channels provides solid support for shareholder returns, while stable shareholder paybacks further enhance the capital market’s trust in the company. Looking ahead, as the company continues to deepen its diversified channel deployment, and as measures such as extension along the industrial chain and product innovation are implemented, Huanlegjia is expected to continue tapping growth potential amid the wave of structural upgrading in the industry, achieving two-way empowerment of high-quality business development and value enhancement for shareholders.

Statement: This content comes from publicly available information. This article is published for the purpose of transmitting more information; the article’s contents are for reference only and do not constitute investment advice. There are risks in the market; invest with caution!

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