Jinguang Paper Industry's Zhai Jingli: ESG is not just "icing on the cake"; it must be embedded into the company's core strategy

Special Topic: Boao Forum for Asia 2026 Annual Conference

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On March 26, the Boao Forum for Asia 2026 Annual Conference was held in Boao, Hainan from March 24 to 27. At the forum titled “Reframing ESG: Corporate Responsibility and Opportunities,” Zhai Jingli, Vice President of Gold Honor Paper Industry, said, “We should not treat ESG as just a nice-to-have corporate task that adds polish to our work in practice. Instead, we should truly embed it into the company’s core strategy and key decision-making.”

She believes that companies should focus on three directions in their development process:

First, bring net-zero targets forward into the company’s planning process. This should fundamentally change the past approach of building first and then governing. We should do the underlying design of the construction process, and during this process, unify considerations for raw materials, energy structure, process routes, and resource recovery already in the first phase—so that every investment carries a green foundation, starting from the source.

Second, extend ESG to upstream and downstream collaboration and the shaping of the supply chain. Net-zero should not stop within the factory’s park area; it should go out into society. For the R&D stage as well, carbon footprints across the entire life cycle should be considered from the source of eco-design. This includes establishing a green entry-eligibility mechanism for the supply chain, which can help upstream and downstream partners jointly consider how to reduce carbon emissions, allowing the entire chain to grow in a healthier way.

Third, embed ESG management capabilities into day-to-day management, because it is not a slogan. We need to implement it gradually in a more in-depth and meticulous manner. Net-zero targets cannot remain only in a company’s strategic development plans or in document form; instead, this indicator should be included in performance assessments and integrated into digital carbon and energy management capability.

Zhai Jingli said, “Only when green energy is internalized into concrete operations and the results of final implementation can net-zero change from a movement into a competitive advantage for each company’s sustainable development.”

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