The financial report shows that the Chinese market will remain Adidas's growth engine in 2025.

German sportswear manufacturer Adidas’ 2025 financial report released on the 4th shows that the China market continues to be an important engine for the company’s performance growth. Among the three core markets—Europe, North America, and China—China leads in terms of growth rate. The report indicates that after excluding the impact of exchange rate fluctuations, Adidas brand’s global revenue in 2025 reached approximately €24.8 billion, up 13% year over year. Of this, Greater China grew 13% to €3.62 billion. In addition, the company’s full-year operating profit increased by about 54% year over year to €2.06 billion.

At the press conference that day, Adidas’ global chief executive officer, Björn Gulden, said that the China market remains an important driver of the company’s growth. Despite facing competition from local brands, Adidas still benefits from its supply chain and R&D advantages in China, opportunities arising from the booming sports industry, and the company’s localization strategy, which has led to profit growth in China. He stated that the company remains “very positive” about the prospects for the Chinese market.

Gulden also mentioned that during his recent visit to China with German Chancellor Merz, he was impressed by China’s performance in innovation capabilities and market vitality. He said that during the two-day visit, the German delegation held multiple open and positive discussions with Chinese government officials and industry representatives. “Once again, I felt that both Germany and China want to strengthen cooperation, and that such cooperation is necessary.” (Xinhua)