Wine Price Insider March 27 Price Release: Qinghua Fen 20 remains unchanged month-over-month

Sina Finance “Liquor Price Insider” launches with great fanfare — real market prices of well-known baijiu are right at your fingertips

Sina Finance’s “Liquor Price Insider” data collected over the past 24 hours shows that, in China’s baijiu market, the terminal retail average prices of the main single products rose slightly overall on March 27. If each of the main single products is sold as a bundled set with one bottle each, the total price today is 9,914 yuan, up by 10 yuan from yesterday in a modest increase. The market’s overall performance is steady: prices of high-end Maotai-category products moved up, lifting the market’s overall focus slightly.

Today, in China’s baijiu market, among 11 major single products, six rose, three fell, and two remained flat. In terms of gains, the 1573 from Guojiao rose the most, with a month-over-month increase of 5 yuan per bottle; its price weight shifted upward and it secured three consecutive days of gains. Gujinggong Gu 20 rose by 4 yuan per bottle. Boutique Maotai rose by 3 yuan per bottle, achieving five consecutive days of gains and setting a new one-month high. Feitian Maotai, Qinghua Lang, and Crystal Jianan Chun each rose slightly by 1 yuan per bottle. On the downside, Wuliangye 1618 fell the most, dropping by 3 yuan per bottle to a low point in the past 30 days. Yanghe Dream Blue M6+ and Xijiu Junpin each decreased slightly by 1 yuan per bottle. Wuliangye Puwu Baijiu and Qinghua Fen 20 remained unchanged month over month.

“Liquor Price Insider” daily data sources come from approximately 200 collection points with reasonable distribution across major regions nationwide, including but not limited to wine-and-liquor companies’ designated distributors, social distributors, e-commerce platforms, and retail outlets. The original sampling data are the real terminal retail prices actually transacted through each point over the past 24 hours. It aims to provide all parties with an objective, scientific, fully traceable dataset regarding market prices of well-known baijiu. With the New Year’s Day launch of Feitian Maotai for 1,499 yuan per bottle on the official iMaotai platform, and Boutique Maotai going on sale at 2,299 yuan per bottle on January 9, the magnetic-style impact of this new channel on the terminal retail average prices of both products has gradually become apparent. “Liquor Price Insider” daily published liquor prices follow a calculation rule based on true deal volumes weighted by volume; we have introduced the determinable prices into the calculation of terminal retail prices for these two kinds of liquor.

【Click to enter Liquor Price Insider to see real liquor prices】

Regarding major news in the baijiu industry, Sotheby’s, a well-known auction house, recently released its 2025 annual report on the wine and spirits market, showing that the global secondary market for liquor is in a recovery trend, and international auction market attention toward Chinese baijiu is increasing. The report indicates that, in 2025, total auction transaction value for wine and spirits increased year over year by 12% to 127.5 million USD. Spirits contributed about 20% of the transaction value and, for the sixth consecutive year, remained No. 1 on the成交价格 price list. Among them, Kweichow Moutai ranked second globally on the spirits auction list with a 16% share of transaction value, becoming the only Chinese baijiu brand to enter the top-tier group on that list. Across the year, Sotheby’s held 69 auctions, with 26,509 lots成交, attracting buyers from 63 countries and regions. About one-third of the buyers were first-time participants, and buyer demographics show a trend toward younger ages. In addition, Sotheby’s also launched a special auction for aged Chinese baijiu, covering multiple batches of Moutai products, including the “Five-Star Brand” Kweichow Moutai produced in 1981, the “Five-Star Brand” Kweichow Moutai produced in 1983, the “Da Feitian” produced from 1983 to 1985, and Moutai with “Iron Cap” produced from 1986 to 1996, among others, all appearing in the lineup.

【Click to enter Liquor Price Insider to see real liquor prices】

Vast amounts of information and precise analysis are all available on the Sina Finance app

责任编辑：李思阳