Feitian Moutai price increase: retail guide price rises from 1,499 yuan/bottle to 1,539 yuan/bottle

WealthCoffee · 2026-03-30T12:19:11+00:00

【Caixin.com】Moutai announces a price increase. On the evening of March 30, Kweichow Moutai (600519.SH) announced that starting from March 31, 2026, the company's core product—the 53-degree Feitian Moutai (2026)—will have its sales contract price adjusted from 1,169 yuan per bottle to 1,269 yuan per bottle, an increase of 100 yuan for distributors; the retail price in the self-operated system will be adjusted from 1,499 yuan per bottle to 1,539 yuan per bottle, a retail guidance price increase of 40 yuan.Feitian Moutai has often been sold at a premium in the past, and its actual transaction prices are indicative of the overall health of the liquor industry. Caixin data & today's wine prices show that in recent days, the price of a single 2026 Feitian Moutai bottle has hovered around 1,550 yuan, with a reported price of 1,545 yuan per bottle on March 30; on the same day, the wholesale price for a full case of 2026 Feitian Moutai was reported at 1,645 yuan per bottle.

WealthCoffee

2026-03-30 12:19:11

【Caixin】 Maotai announces a price increase. Late on March 30, Guizhou Maotai (600519.SH) released an announcement stating that effective March 31, 2026, the sales contract price of the company’s core product—53% Feitian Maotai (2026)—will be adjusted from 1169 yuan per bottle to 1269 yuan per bottle, meaning distributors’ purchase price will rise by 100 yuan; the retail price in its self-operated system will be adjusted from 1499 yuan per bottle to 1539 yuan per bottle, meaning the retail guidance price will increase by 40 yuan.

Feitian Maotai has often been sold at a premium in the past, and its actual transaction price carries indicative significance, reflecting the overall business conditions of the liquor industry. According to Caixin data & today’s liquor prices, in recent days the price of loose, single bottles of Feitian Maotai for 2026 has hovered around 1550 yuan; on March 30 it was reported at 1545 yuan per bottle. On the same day, the wholesale price for the original case of Feitian Maotai for 2026 was reported at 1645 yuan per bottle. It remains to be seen how the increase in the official guidance price will affect subsequent transaction prices.

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