Tsingtao Beer: Accelerate the nurturing of new tracks such as "whole grain, fresh produce, 0 sugar light calories, craft beer, and non-alcoholic or low-alcohol"

Recently, Tsingtao Brewery released an investor relations activity record. It mentions that China’s catering industry is showing weak recovery alongside strong differentiation. Major leading chain brands are accelerating their expansion, while small and mid-sized outlets are under operating pressure. The industry is shifting from incremental expansion to competition in existing market share.

The company continues to carry out integrated marketing initiatives, connecting multi-channel, multi-format marketing resources for instant retail, accelerating the layout of new channels such as online and instant retail, deepening and implementing innovative operating models such as “fresh delivery,” and promoting coordinated efforts and mutual empowerment between traditional and emerging channels, so as to precisely reach diverse consumer needs.

Currently, the company is developing market layout nationwide. In traditional leading markets along the Yellow River, it implements refined operations, further strengthening its market advantage and continuously consolidating and improving market share and profitability. In the northern market, the effect of contiguous expansion is becoming increasingly evident. In the southern market, through positive accumulation, the company continues to optimize and upgrade its product structure, focusing on regional and channel breakthroughs to achieve quality growth.

Regarding its 2026 operating guidance, the announcement states that the company will continue to focus on its beer core business, fully leverage Tsingtao Brewery’s brand, quality, and channel network advantages to actively expand the market, and continue to deepen the tiered regional operation of the domestic market. It will consolidate the advantages of the northern base market, increase capacity, and improve product mix;

It will focus on major breakthroughs in key strategic southern markets, deeply cultivate key regional markets, and steadily expand market share through management reforms, network optimization, and innovative operating models. For overseas markets, it will explore international market layout through diversified cooperation models and continuously enhance the brand’s global influence.

It will firmly implement the “1+1+1+2+N” product strategy, concentrating resources to strengthen main single products such as “Classic, Pure Draft, and Wheat Beer,” and accelerate the cultivation of new tracks such as “Whole Grain, Fresh, 0 Sugar Low-Calorie Beer, Craft Beer, and Low-Alcohol with No Alcohol.”

It will comprehensively boost its “Five New” business efforts to open up new growth space. It will fully leverage the radiating and driving role of the world-class R&D innovation platform of its technology and research and development center. By building unique competitive strength in products and brands through breakthroughs in core technologies, it will empower innovation across all categories and industrial upgrading.

(Corporate announcement)

(Editor: Lin Chen)

Keywords:

                                                            Tsingtao Brewery
                                                            Beer