It is reported that Netflix's global monthly active users will surpass 1 billion.

SighingCashier · 2026-03-30T07:13:06+00:00

Market research firm Omdia predicts that next year, YouTube will have nearly 3 billion users, and Netflix's active users will surpass 1 billion. The report indicates that Netflix is the most popular video service in France, accounting for 18%, while YouTube accounts for 12%. In the UK market, Netflix holds 17%, Sky 15%, and YouTube 9%, demonstrating that premium paid TV still holds an important position.

SighingCashier

2026-03-30 07:13:06

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Market research firm Omdia reports that it predicts YouTube’s global user base will reach nearly 3 billion next year, while Netflix’s global monthly active users will exceed 1 billion.

Maria Rua Aguete, head of Omdia’s media and entertainment business, released this information at the Series Mania conference, showcasing how global platforms are reshaping the video consumption landscape. Netflix and YouTube have become the preferred platforms for video services among users in France, leading traditional broadcasting and pay-TV platforms. Among them, Netflix ranks first with an 18% share, while YouTube comes in second with 12%.

As for the UK market, the video ecosystem presents a relatively balanced landscape between global platforms and local players. In terms of market share, Netflix stands at 17%, Sky at 15%, and YouTube at 9%, reflecting that high-end pay-TV still maintains an important position in the streaming media era.

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